Hafaloha! “Hafa adai” is a greeting used by the Chamorro people of the Mariana Islands
(Guam, Rota, Tinian and Saipan). “Aloha” is a salutation used by natives of the Hawaiian
Islands, that has a dual meaning of hello and goodbye.
Leonard “Len” K. Kaae Jr., founder and President of Hafaloha Inc., was born in Hawaii
but was raised between Guam and Hawaii for most of his adolescent years. Len now
lives on Guam with his Guam-born Chamorrita wife, Tara Kaae and their three children.
The name “Hafaloha” was created as a representation of the Hawaiian and Chamorro
cultures intertwined within their family. Hawaii and Guam are both perpetual melting pots
for an array of cultures, which for the most part coexist as one cohesive unit.
For Len, living on these two beautiful islands gave him the opportunity to observe the
intermingling of cultures, and note the idiosyncrasies of everyday island life…and anyone
who knows Len will vouch that his quick wit comments and uncensored humorous
remarks about the bizarre and unexpected day-to-day occurrences will leave you in
It is no wonder Len started Hafaloha Clothing as a way to express his ideas,
humor and love of the island life that has been influenced by the people he’s met, places
he’s been, and overall life he lives!
The hope is for the essence of Hafaloha Clothing to be a positive and enjoyable
experience for everyone involved, from our family and friends who provide unending love
and support, to our amazing team who day-after-day work hard to make things happen,
and most especially to our patrons who keep Hafaloha alive.
We hope to be ambassadors to our heritage and homeland, spreading the spirit and
culture of what it is like to be, “from the islands.” It's part of our goal to influence
individuality, spark creativity, and share in the belief that it’s okay to laugh at one’s self
and all of life’s quirks.
However, we still maintain respect for other people’s views, beliefs, attitudes and ways
of life. Hafaloha is not just a clothing brand, its a lifestyle and a way of life that embraces
the hafa adai and aloha spirit. So, from our Ohana to your familia HAFALOHA!